A Twist To Keep The Brand Spilt Going
In recent weeks in fact the past couple months, WWE has slowly started showing signs the brand spilt is close to ending. Similar to 2011 when the first spilt ended by having "SuperShows" every week.
I previously wrote an article about how it's time the brand spilt ends. There's a lack of roster depth, along with a lack of meaningful and entertaining creative direction. The multiple titles honestly dilutes the champion ships. In addition WWE eventually can't help but blur the lines on the brand spilt, as evident by the recent Money In The Bank qualifying matches
There are reports despite what's occurring on TV, a brand spilt won't happen anytime soon. Comcast and FOX prefer to have seperate stars they can cross promote for the respective programs they pay for and they pay an awful lot to have some say so.
I get it during negotiations WWE likely sold them that they would have X amount of stars on their brand. In paying WWE an insane amount of money, they are paying for the star power.
Thinking outside the box though, here's a scenario that may work.
WWE should add a wrinkle in the brand spilt and call an immediate draft. The Undisputed champion and Tag Team champions can freely hop between both shows much like they did during the early days of the spilt. Same for the Women's tag team championship (whoever wins that when they care about it again).
The Raw and Smackdown Women's championship should be unified as well. The 24/7 just get rid of. As for the Intercontinental and U.S. titles find a way to return them to glory and make them meaningful.
However each brand gets their top 5 draft picks, exclusive to that brand for the next year until the following years draft happens. Anyone outside of that top 5 window can wrestle on either brand.
Looking at the current roster let's say Raw's top 5 picks are Seth Rollins, Becky Lynch, Bianca Belair, Theory, and Riddle.
Smackdowns Top 5 picks are Drew McIntyre, Ronda Rousey, Charlotte Flair, Lashley (He's been a Raw fixture since his 2017 return), and Kevin Owens. That leaves the door open for mid-carders to float and possibly land an angle that sticks and gets them into something meaningful.
It may help freshen the product up. It may keep more fans interested. It may keep the TV partners happy. It may fail but at least it would be something done different. In my opinion it's the next best option to completely getting rid of the brand spilt.
Since I feel they'll hold on to the spilt for a while and try to make it work, just give this a try.
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